Solutions · 02

Customer Insights — Data & Journey

One unified customer profile, AI models that actually get used, and journeys that reach people on the channel they prefer — all in Dynamics 365 Customer Insights.

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Customer 360
01

Customer 360

  • Profiles enriched with measures and predictive models
  • Track churn risk, CLV, and behavior in one unified profile
  • An activity timeline that captures every customer interaction
Ready-to-Use AI Models
02

Ready-to-Use AI Models

  • Prebuilt models: churn prediction, customer lifetime value, product recommendations
  • Continuously refreshed with your data, keeping segments live
  • Deploy model output directly into campaigns and journeys
Marketing Journeys
03

Marketing Journeys

  • AI optimizes channel selection based on customer preference
  • Run A/B tests to identify the highest-performing variations
  • Trigger-based and segment-based journeys, not just one-off blasts
Omni-Channel Engagement
04

Omni-Channel Engagement

  • Email, SMS, push notifications, and custom channels — one journey canvas
  • Design and personalize messages directly inside the app
  • Consistent, individualized experiences across every touchpoint
Connect Any Data Source
05

Connect Any Data Source

  • Native connectors for Dataverse, SQL, Salesforce, SharePoint, Azure Data Lake, and more
  • Unify fragmented customer data into a single, governed profile
  • Built on Azure's enterprise-grade security and compliance

Ready to talk it through?

Tell us where you're starting from — we'll take it from there.

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